Contemporary natural-fibre fashion and hospitality textiles, made with purpose and designed for lasting value.
Born in Ukraine. Created from natural fibres. Growing into a European brand across fashion and hospitality.
One brand idea, two clear buying journeys: personal expression through fashion and tangible guest value for hospitality.
A focused wardrobe shaped by tactile materials, understated silhouettes and Ukrainian creative identity.
Natural-fibre robes and towels for hotels and spas seeking a more distinctive, material-led guest experience.
Test material feel, guest response and operational fit before considering a wider order. Prices, colours, branding and minimum quantities are confirmed individually.
A considered textile for spa, suite and curated hotel retail.
A hemp-cotton quality designed for spa rituals and guest-room use.
Select the use case, review samples, define the pilot and assess guest and housekeeping feedback.
Discuss a pilotETIKA was launched in Kyiv in 2022, shortly before Russia’s full-scale invasion of Ukraine. The war forced founder Mila Bozhenko to leave her home and rebuild her life in Switzerland—but not to abandon ETIKA. From Switzerland, she continued developing the brand while ETIKA’s production team kept working in Kyiv. The brand still connects contemporary design and market development in Switzerland with Ukrainian craft and production in Kyiv.
ETIKA’s production team continues to work in Kyiv—turning material, technique and Ukrainian creative identity into every piece.
A closer view of ETIKA’s understated silhouette, natural texture and contemporary approach to everyday dressing.
Natural fibres · Contemporary Ukrainian design
Fashion buyers can request collection access. Hotels and spas can discuss samples and a focused pilot. Every enquiry starts with the relevant route—not a generic sales form.
etika